Black Gold

Deconstruction, blank labels, four white stitches, and numbered tags. Industrial typography, concrete greys, and hi-vis, nothing extra. Tea as an object, served with cold conceptual precision.

Raw matter and archive

Anton Lisin

Huge lockups, quote marks, diagonal stripes, and runway irony over corporate. Prints that shout from the chest and know their worth. Tea as a luxury object of desire.

Grey melancholy

Russian Melancholy

Raw asphalt

SHU

Lookbook grids, museum tags, price-tag overlays, and curatorial watermarks. The aesthetic of archival hunting and resale culture, where an item is a find. Tea served like a rare grail from a catalog.

Archive catalogue

Middleman Store

The mark as an idea, a brandbook on a grid, and a unified system from logo to letterhead. The golden age of identity — a concise symbol, precise color, engineering discipline. Tea as an object of corporate culture.

Mark as idea

Paul Rand

Cut-out silhouette, Art Deco airbrush, and one-line drawing. Kinetic title, psychedelic humanism, and graphics that tell a story frame by frame. Tea as the hero of a poster.

Cut-out silhouette

Saul Bass

Liquid chrome, generative data painting, and glossy renders. The post-internet era, where matter flows and the pixel hallucinates. Tea as a scene in the infinite digital sublime.

Liquid Chrome

Alexander Laguta

Constructivist typesetting, living Cyrillic, and faded propaganda. Soviet school and post-Soviet typography — diagonal, agit-plakat, and film grain. Tea as a warm memory.

Soviet Constructivism

USSR

A geisha on a Helvetica grid, the aesthetic of emptiness, and deconstructed Hangul. Japan, Korea, and China, where calligraphy meets the modernist grid. Tea at home — slowly and precisely.

Aesthetics of emptiness

Kenya Hara (Muji)